Buying Guides
Where to start
Whether you're buying for yourself or someone else, a little know-how goes a long way. These guides walk through the essentials, so you can shop with confidence.
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Our guides
Guide
Gemstone guide
Get to know the stones we work with, their colors, and their characteristics.
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Guide
Lab grown diamonds
Learn how lab grown diamonds compare to mined, and why they're worth considering.
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Guide
Ring sizing
Find your ring size at home in a couple of minutes, plus a full size chart.
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Guide
Jewelry care
Simple habits for cleaning, storing, and maintaining your jewelry over time.
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The basics
Understanding the 4Cs
Every diamond, lab grown or mined, is graded on the same four qualities. Understanding them makes it easier to compare pieces and know exactly what you're paying for.
C
Cut
How well a stone is shaped and faceted, which determines its brilliance and sparkle.
C
Color
Graded on how close to colorless a diamond is, from D (colorless) to Z (light color).
C
Clarity
How free a stone is from natural internal or surface characteristics.
C
Carat
The weight of the stone, which is a key factor in its overall size.
Choosing a metal
Which metal is right for you
White gold and platinum give a cool, bright look and pair well with colorless stones. Yellow gold offers a warm, classic tone that suits vintage-inspired designs. Rose gold has a romantic, warm pink hue that flatters most skin tones. If you have sensitive skin, platinum is naturally hypoallergenic and a dependable choice.
Common questions
Good to know
Where should I start if I'm buying for the first time?
Start with the 4Cs above to understand what drives a diamond's quality and price, then explore our gemstone and metal guides to narrow down your style.
How do I know what size to order?
Check our ring sizing guide for two easy ways to measure at home, plus a full size chart.
What if I'm still not sure what to choose?
Reach out to our team and we're happy to help you find the right piece.
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